People listen when you underwrite on public radio

NPR listeners are
your best customers!

NPR News listeners strive to get the most out of life. Compared with the U.S. population as a whole, NPR News listeners are:

134% more likely to serve as an officer for some club or organization

192% more likely to write an article for a newspaper or magazine

114% more likely to earn an annual household income of $150,000 or more

86% more likely to have an IRA account

61% more likely to purchase hardcover books

80% more likely to spend $100 or more at a flower shop

74% more likely to travel abroad

97% more likely to attend a live theater erformance

102% more likely to be active in local civic clubs

61% more likely to purchase hardcover books

102% more likely to have an office set up at home

108% more likely to be financial innovators (early adopters of new products that determine the success or failure of new product launches)

Source: MRI Doublebase 2006
Base: Total U.S. Adults

ALPHABETICAL LISTING OF ALL UNDERWRITERS

88.5FM WFCR—NPR News and Music for western New England—has broadcast to western and central Massachusetts, northern Connecticut, southern Vermont, New York, and New Hampshire for over 45 years. Now broadcasting on multiple platforms—88.5FM WFCR, 640AM WNNZ, on translators throughout the Berkshires, and through the world wide web—WFCR has become the source for comprehensive and varied programming throughout western New England and beyond.

With the addition of 640AM WNNZ, a 50,000 watt facility, WFCR’s unique news and entertainment programming will reach even more households throughout western New England.

Contact Ruth Kennedy about underwriting partnership with WFCR or WNNZ right now and your on-air message will be heard by a select group of listeners in an uncluttered radio environment. Your business will reach:

Nearly 200,000 weekly listeners (see WFCR/WNNZ coverage map)

• 25% in Greater Springfield, Massachusetts
• 31% in Greater Hartford, Connecticut and Tolland County, CT
• 29% in Northampton, Amherst, and Franklin and Hampshire Counties, MA
• 15% in Vermont, New Hampshire, or Eastern Massachusetts

An educated group of individuals

• 45% are between 35 and 54 years old
• 32% are 55+
• Our audience has a median age of 47 and is 50% male, and 50% female.

Establish Listener Recognition

• 70% of all public radio listeners report that a company's support of public radio has a positive influence on their decision to use that company's products and services!

You receive an on-air underwriting acknowledgment in a particular program and time slot. Underwriting is sold on a per-mention basis. Discounts are available for long-term underwriting commitments, high-frequency schedules, and account pre-payments. WFCR is pleased to customize underwriting programs to a company's needs and budgets.

Sponsor a Concert or a Special Event Sponsorship opportunities are available for a variety of WFCR-produced live concerts and special events.

Want to know more? For information on WFCR underwriting opportunities, event sponsorships, or other partnership opportunities, email Ruth Kennedy or call 413-577-0779.